Six investigation prepositions have been recognized to facilitate the investigation of consumer attitude persuasion based on the literature. Additionally, variables for instance advertisement high quality, demographic variations, and also the technological context of VR and AR adverts can facilitate central route persuasion, while resource trustworthiness, social existence, and message written content in VR and AR ads were observed for being the persuasion components underneath the peripheral route.
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General, the research delivers a technique to look at customer attitudes by way of VR and AR adverts utilizing the ELM theory.
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